Client case study
Vibram Fivefingers were the pioneers of minimalistic “barefoot” footwear.
The UK distributor was looking for a comprehensive new eCommerce proposition that would allow them to pull inventory directly from their central stock system and ensure that these products were automatically updated on the website.
Solutions for Sport produced a clean eCommerce experience alongside a dedicated “Explore’ area allowing Vibram Fivefingers to pull in blog and social feeds as well as provide educational information to further enhance the brand and product appeal.
The result is a site that not only generate direct revenue but also provides a destination point for consumers looking to find out more about the barefoot concept.