Over 20 years in the Sports Industry

The team is led by Paul Sherratt who has a wealth of experience working with brands and retailers across the UK sporting goods industry.
Having held senior positions within Head UK (Sportline – UK Distributor) he co-founded sweatband.com in 1999 and became a pioneer in sports eCommerce within the UK.
As a main board director at IBG (following the merger with Sweatband.com) Paul continued to oversee the transition of Sweatband into a hugely successful business before successfully exiting in 2004 to establish Solutions for Sport.
The first, and longest serving client, McDavid Europe came on board in 2004 and between 2004 and 2008 Solutions for Sport successfully launched and subsequently sold thegolferswarehouse.co.uk giving the business exposure to the golf trade, before announcing a partnership with a new core client – Uhlsport GmbH in 2008.
Since 2008 the company has expanded rapidly and now, as well as working closely with an ever expanding branded client base offers sales and marketing solutions for sports brands and retailers as well as new media solutions.
An accomplished and integrity driven professional offering over 20 years of business success with the UK sporting goods industry Paul has Extensive experience in sales and marketing, distribution and retailing of sports goods and is an intelligent businessman with highly diverse business knowledge and propensity to initiate positive changes.
Paul writes for the leading sports trade publications – Sports Insight & SGB – sharing his views on the Sporting Goods Industry of today, and is a Member of the Institute of Consulting, working with a range of sports brand and retail clients on a Business Consultancy basis.