Client case study

Started in 1967 by Dr. Wayman Spence, Spenco is an innovative healthcare company whose mission is to help people everywhere achieve more comfortably. While Spenco’s core business revolves around producing high quality insole and footcare products, Spenco also provides the most advanced sports medicine and first aid products as well as producing insoles and socks under the Ironman umbrella.

Our working relationship began back in 2011 when the European distributor, Intersocks, was looking for a more integrated multi channel approach to the UK & Irish markets having tried various routes to market during the previous few years.

The Solutions for Sport approach was to firstly review all existing customers, channel and price strategies before then embarking on a brand and price realignment programme designed to provide a stable development platform and a transparent pricing structure to all customers in all channels.

These new structures have allowed us to further penetrate the UK & Irish markets with a more product range across a broader range of customers with product being dispatched direct from the Intersocks central European warehouse in Slovenia.

Activity for this client

  • Sales of all products to UK & Ireland retailers

  • Trade & Consumer Marketing

  • Sponsorship

  • Brand development strategy

“Solution for Sports are unique with their knowledge of the market and their service offering.

The first work we did together was a big step for our company, as we managed to establish a more clear and professional market approach for our products.

They have helped Intersocks d.o.o. grow and we look forward to build on this relationship in future.

If you want professional help for your company, you know where you can find it – use Solution for Sports.”

Dejan FerbežarIntersocks d.o.o (Spenco & Ironman brands)