Client case study

FitSip combines a sports armband, inner waterpod and soft feel bite valve for an easy to use, hands-free hydration pack that’s perfect for runners.

In 2014 Fitsip approached Solutions for Sport to look for assistance in their business development and channel strategy. Applying our knowledge of the UK and global sporting goods market we were able to provide some key sign posts for growth and a clear strategy for future business growth.

Activity for this client

  • Business consultancy

  • Channel Strategy

“FitSip are a new business with an innovative hands-free hydration product for runners: a unique product with potentially global demand. An intensive half-day session with Paul recently helped us to identify some key strategic decisions we need to make about how we can best exploit that demand; and to understand much more clearly our options in terms of sales channels and market entry. All in all, it was a very worthwhile four hours spent with somebody who clearly knows the sports industry extremely well and who understands both the strategic and practical challenges within it.”

Belinda GoldsmithManaging Director Fitsip