Entries by Paul Sherratt

Where have all the sports shops gone?

For those that have been in the trade over twenty years the memory of Olympus Sports in their flagship 301 Oxford Street store is still one that burns brightly for many of us. That was the the era of shell suits when brands like Reebok and Ellesse were dominant, and when the UK sports trade […]

Its not just about price, price, price

Distribution channels are developing, changing, evolving and converging at an ever increasing rate and sports brands and retailers have to adapt to these changes. Whilst there are still dominant brand players, in every sports category there is now an ever ending choice of brands for the retailer and whilst it is critical for any business […]

The Future of the Sports Shop

The sports retail industry is being confronted with unprecedented change. Technological advances, changing consumer spending patterns and economic turmoil means that the sports retail landscape is changing quicker than some retailers (and brands) are able to react. Today’s consumer has vastly different and more sophisticated expectations of product, service, value and environment than five or […]

An Innovative Business Solution

Approach During the past fifteen years the landscape of the UK sporting goods industry has changed dramatically. With the rise of the sports multiple came the decline of the sports independent and the overall decrease in the number of doors available to sell to. Many survivors have radically altered their business model and begun to […]