The sports retail industry is being confronted with unprecedented change. Technological advances, changing consumer spending patterns and economic turmoil means that the sports retail landscape is changing quicker than some retailers (and brands) are able to react. Today’s consumer has vastly different and more sophisticated expectations of product, service, value and environment than five or […]
About Paul Sherratt
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Entries by Paul Sherratt
Approach During the past fifteen years the landscape of the UK sporting goods industry has changed dramatically. With the rise of the sports multiple came the decline of the sports independent and the overall decrease in the number of doors available to sell to. Many survivors have radically altered their business model and begun to […]