Entries by Paul Sherratt

Man versus Machine

One of the pleasures of working in our industry is looking to the future. I’ve always enjoyed launching products six months before the end consumer sees them and, indeed, working on product development much further ahead. With this in mind I began thinking about what the future of sport may be – a much tougher […]

The Future of Sports brands – To sell direct or not……..that is the question

The face of the UK and global sporting goods industry continues to change and evolve at pace. As the boundaries between sports brands and sports retailers become more and more blurred so retailers become brands and brands become retailers. But what does this mean for the future of sports retailing and when and how do […]

Trade Show hangover

This time last year I wrote an article discussing the future of sports trade shows, how they are may evolve over time and what place they may have in the sporting good industry of, say, 2020. Twelve months on and, following the recent STAG and Intersport Shows, some of the answers are beginning to emerge […]

A sports trade online hub

Introduction I was intrigued to come across a business article this weekend announcing that StreetHub, a network of independent retailers, had raised $2.6m (£1.7m) in their latest funding round, led by Octopus Ventures. The group also received investments from Index Ventures, which has stakes in online retailers Asos, Farfetch and Net-a-Porter, among others, as well […]

Solutions for Sport are hiring: Are you looking for a new challenge?

WEB CONTENT & MARKETING EXECUTIVE Are you looking for an exciting digital position within the sporting goods industry? We are looking for a web content & marketing executive who will be responsible for the following areas of our fast growing digital division; Web content- inputting all product descriptions, content, prices and more into new and […]