Entries by Paul Sherratt

The rise of extreme events

A record total of 253,930 people entered the ballot for the 2017 Virgin Money London Marathon. With 50,000 runners accepted and, with a proportion of entrants dropping out due to illness, injury or other reasons before Race Day up to 45,000 runners finally completed the race. There is no doubt that the popularity of this […]


Waffle Trainer Nike co-founder Bill Bowerman was having breakfast with his wife one morning in 1971 when it dawned on him that the grooves in the waffle iron she was using would be an excellent mould for a running shoe. Bowerman, who was a track and field coach at the time, had been searching for […]

Wearable Tech

Background I have a confession to make. I’ve joined the wearable tech movement! First it was my wife with a Fitbit, then one of my work colleagues with his Apple Watch and finally, after a little research, I took the plunge with a Garmin. It felt, during the run up to Christmas and during the […]

The Future of Sports Retail

I’ve written regularly in this column about the rapid change of pace currently being experienced within our trade. The influencing factors are varied, but a new morality within which our lives are being deregulated, with more flexibility and different and more varied working hours, is certainly one element driving this change. Consumers have multiple tools […]

Solutions for Sport new Digital Joint Venture

Solutions for Sport, one of the UK’s leading provider of Sales & Marketing solutions for sports brands and retailers, has further enhanced its Digital Services Division in a new partnership with Cirencester based Unseen Web Team (UWT). The partnership will see the two companies combining the sports trade expertise of Solutions for Sport and technical […]

Man versus Machine

One of the pleasures of working in our industry is looking to the future. I’ve always enjoyed launching products six months before the end consumer sees them and, indeed, working on product development much further ahead. With this in mind I began thinking about what the future of sport may be – a much tougher […]

The Future of Sports brands – To sell direct or not……..that is the question

The face of the UK and global sporting goods industry continues to change and evolve at pace. As the boundaries between sports brands and sports retailers become more and more blurred so retailers become brands and brands become retailers. But what does this mean for the future of sports retailing and when and how do […]

Trade Show hangover

This time last year I wrote an article discussing the future of sports trade shows, how they are may evolve over time and what place they may have in the sporting good industry of, say, 2020. Twelve months on and, following the recent STAG and Intersport Shows, some of the answers are beginning to emerge […]