Entries by Paul Sherratt

Black Friday

Background For many UK consumers Black Friday is directly associated with amazon and their increasingly aggressive marketing of this busy shopping period, as well as becoming an increasing focal points for suppliers and retailers to drive end of year business. However, in reality, Black Friday originated as the day following Thanksgiving Day in the United […]


The notion of consumers wanting to purchase products from their TV screen has been around for years. TV shopping channels Its nearly 25 years since TV shopping channel QVC first opened its doors in the UK and, after a rather shaky start, the business has continued to grow and evolve where others -most notably JJB […]

US Sports Retail in “Panic Mode”

Early August 2017 and the shares of Dicks Sporting Goods – the leading US sporting goods retailer, and one of the biggest sports retailers in the world, drop over 20%. Dicks CEO Edward Stack announces that “There’s a lot of people right now in retail and in this industry in panic mode with how they’re […]

The rise of extreme events

A record total of 253,930 people entered the ballot for the 2017 Virgin Money London Marathon. With 50,000 runners accepted and, with a proportion of entrants dropping out due to illness, injury or other reasons before Race Day up to 45,000 runners finally completed the race. There is no doubt that the popularity of this […]


Waffle Trainer Nike co-founder Bill Bowerman was having breakfast with his wife one morning in 1971 when it dawned on him that the grooves in the waffle iron she was using would be an excellent mould for a running shoe. Bowerman, who was a track and field coach at the time, had been searching for […]

Wearable Tech

Background I have a confession to make. I’ve joined the wearable tech movement! First it was my wife with a Fitbit, then one of my work colleagues with his Apple Watch and finally, after a little research, I took the plunge with a Garmin. It felt, during the run up to Christmas and during the […]

The Future of Sports Retail

I’ve written regularly in this column about the rapid change of pace currently being experienced within our trade. The influencing factors are varied, but a new morality within which our lives are being deregulated, with more flexibility and different and more varied working hours, is certainly one element driving this change. Consumers have multiple tools […]

Solutions for Sport new Digital Joint Venture

Solutions for Sport, one of the UK’s leading provider of Sales & Marketing solutions for sports brands and retailers, has further enhanced its Digital Services Division in a new partnership with Cirencester based Unseen Web Team (UWT). The partnership will see the two companies combining the sports trade expertise of Solutions for Sport and technical […]