Sales & Marketing Solutions for sport brands and retailers in the UK & Ireland

Sports Brands

We are brand builders

Acting as a specialist sales agency and distribution business, to develop and implement your sales and marketing strategy, we bring over 25 years of industry experience and a sales team covering the UK & Ireland .

Sports Retailers

Increase your retail sales

From strategic business development advice and guidance, through to eCommerce and online club shop solutions, we will work closely with you to increase your retail sales.


Web solutions

We design, create and build websites for our brand and retail clients.

From a fully functional eCommerce proposition to  integrated social media and direct mail strategies.

Working with some of the worlds leading sports brands

working with sports retailers

web & social media solutions

the latest from our blog…

The rise of extreme events

A record total of 253,930 people entered the ballot for the 2017 Virgin Money London Marathon. With 50,000 runners accepted and, with a proportion of entrants dropping out due to illness, injury or other reasons before Race Day up to 45,000 runners finally completed the race. There is no doubt that the popularity of this […]


Waffle Trainer Nike co-founder Bill Bowerman was having breakfast with his wife one morning in 1971 when it dawned on him that the grooves in the waffle iron she was using would be an excellent mould for a running shoe. Bowerman, who was a track and field coach at the time, had been searching for […]

Wearable Tech

Background I have a confession to make. I’ve joined the wearable tech movement! First it was my wife with a Fitbit, then one of my work colleagues with his Apple Watch and finally, after a little research, I took the plunge with a Garmin. It felt, during the run up to Christmas and during the […]

The Future of Sports Retail

I’ve written regularly in this column about the rapid change of pace currently being experienced within our trade. The influencing factors are varied, but a new morality within which our lives are being deregulated, with more flexibility and different and more varied working hours, is certainly one element driving this change. Consumers have multiple tools […]

The opportunities for own label sourcing.

Why? In recent years the own brand, or private label, phenomenon has been making big headlines. In grocery Aldi and Lidl continue to make huge strides with their combination of a small targeted number of branded products sitting alongside their own private label offerings. In the outdoor sector many retailers have embraced a similar philosophy. […]